Good Mourning Podcast




About the project

Good Mourning Podcast tackles the stigma around grief through humour. We have been with these guys from day dot. Their first challenge was brand identity, they needed to showcase their fun, relatable side whilst discussing a serious topic called grief! Once the brand was discovered, it was brought to life through digital means and collateral. We built a static website using Webflow and then implemented an e-Commerce shopping experience with a Stripe integration in order for them to sell their products.

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Take a closer look at our favourite parts of this project.

Brand Identity

We worked with the GM team to create a branding package that perfectly fits their approach to grief. Sal and Immi were heavily involved in the process of crafting the icon and choosing the appropriate colour palette.


  • Logo
  • Icons
  • Brand Guidelines
  • Website
  • Social Media Templates
  • Podcast Tile

Website with a cool podcast player

The podcast player was built using an API connected to acast. This enabled the website to dynamically drive Podcast data to the website CMS whenever an episode is published. We used the wizardry power of Webflow to stylise and construct the episode data. Check out the website and have a listen!

Shopping Cart

We built the GM team a custom shopping cart which integrates with Stripe.

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